Doa & Zikir Untuk Pelajar

Sekarang ini ibubapa berlumba-lumba untuk menjadikan anak-anak mereka pelajar yang genius ataupun pintar. Diusia  3 atau 4 tahun sudah dihantar ke Tabika/Tadika atau pusat Tuisyen agar anak-anak mereka sudah pandai membaca pada usia 4 tahun. Disamping itu juga, mereka membeli produk-produk yang dapat membantu mencerdaskan minda anak-anak mereka. Bagi ibubapa yang anak mereka akan menduduki peperiksaan UPSR atau PMR tahun 2011 mula telah merancang untuk menghantar anak-anak ke pusat tuisyen terpilih atau menghadiri kem-kem motivasi dan kaedah untuk menghadapi peperiksaan dan kaedah menjawap soalan peperiksaan. Adakah ibubapa berasa gusar apabila anak mereka masih tidak tahu membaca Al-Quran dan mengerjakan Solat? Apa yang mereka nampak adalah 5A untuk UPSR dan 8 atau 9A untuk PMR.

Disamping kita berusaha, anak-anak pula rajin belajar dan mengulangkaji pelajaran, diantara ikhtiar yang paling utama kepada kita sebagai Ummat Islam adalah berzikir dan berdoa kepada Allah. Ikhwan sekelian, ingatlah setiap sesuatu yang berlaku itu semuanya adalah dengan izin dari Allah.

Lazimkanlah Anak-Anak berzikir selepas mengerjakan Solat:-

ربِّ يَسِّرْ وَلاَ تُعَسِّرْ يَاكَرِيْم

Roobi Yassir Wala Tuassir Ya Kariim (Mudah mudahan dipermudahkan oleh ALLAH.)
















Mungkin ada yang bertanya, berapa kali nak kena baca? Paling penting adalah keikhlasan dan istiqamah dalam amalan, sebaiknya dibaca dalam bilangan yang ganjil. Semuga bermunafaat kepada anak-anak dan pelajar tuan/puan. Wallahu A'lam.

Marketing Mix

The marketing mix is probably the most famous phrase in marketing. The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place, product, and promotion. The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! It is the same with the marketing mix. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand increase the focus on promotion and desensitize the weight given to price.

Another way to think about the marketing mix is to use the image of an artisit's palette. The marketer mixs the prime colours (mix elements) in different quantities to deliver a particular final colour. Every hand painted picutre is original in some way, as is every marketing mix. Some commentators will increase the marketing mix to the 'five Ps', to include people. Others will increase the mix to 'Seven Ps', to include physical evidence (such as uniforms, facilities, or livery) and process (i.e. the whole customer experience e.g. a visit the Disney World). The term was coined by Neil H. Borden in his article 'The Concept of the Marketing Mix' in 1965.

Pricing Strategies

Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product, it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing should take into account the following factors:

• Fixed and variable costs.
• Competition
• Company objectives
• Proposed positioning strategies.
• Target group and willingness to pay.

Pricing Strategies

An organisation can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve.

Penetration pricing: Where the organisation sets a low price to increase sales and market share.

Skimming pricing: The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer.

Competition pricing: Setting a price in comparison with competitors.

Product Line Pricing: Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits.

Bundle Pricing: The organisation bundles a group of products at a reduced price.

Psychological pricing: The seller here will consider the psychology of price and the positioning of price within the market place. The seller will therefore charge 99p instead £1 or $199 instead of $200

Premium pricing: The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, porsche etc.

Optional pricing: The organisation sells optional extras along with the product to maximise its turnover. This strategy is used commonly within the car industry.

Distribution Strategies

Depending on the type of product being distributed there are three common distribution strategies available:

1. Intensive distribution: Used commonly to distribute low priced or impulse purchase products eg chocolates, soft drinks.

2. Exclusive distribution: Involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much detail in its sell. An example of would be the sale of vehicles through exclusive dealers.

3. Selective Distribution: A small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread.

If a manufacturer decides to adopt an exclusive or selective strategy they should select a intermediary which has experience of handling similar products, credible and is known by the target audience.