Semuga Allah mencucuri rahmat ke atas penghulu kami Nabi Muhammad S.A.W dan ke atas keluarga serta sahabat2 sekelian dengan bilangan sejumlah makhluk-NYA, kebaikan Arasy-NYA dan tinta kalimat-NYA.
Ya-Allah aku menghadiahkan semua perkongsian keilmuan ini kepada Almarhumah isteriku sayang Zauaurah Binti Apipah.

Kepada tuan/puan yang menjengok blog saya ini, dan nak mengamalkan apa yang telah saya kongsikan, mohon jasabaik hadiahkan Al-Fatihah kepada Almarhumah isteri saya.
JazakAllahu khairan katsira

Thursday, February 18, 2010

DISTRIBUTION

Distribution Channel.
  • Behind every successful company is an extensive and efficient global distribution network.
  • Consider some of the top brands in the world such as Coca-Cola, IBM, Toyota, Apple, Rolex, Nokia, Heineken, Sony and Nike.
  • Very different industries but invariably, they all share a few common traits, one of which is the wide reach of their distribution channels.
  • For all their product and marketing savvy, none of them would have been where they are today if they did not have that distribution channel to back them up

What kind of distribution channel to use?

  • Should the product be sold through a retailer?
  • Should the product be distributed through wholesale?
  • Should multi-level marketing channels be used?
  • How long should the channel be (how many members)?
  • Where should the product or service be available?
  • When should the product or service be available?
  • Should distribution be exclusive, selective or extensive?
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